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Factors Influencing the Adoption of Green Technologies in Small and Medium Enterprises (SMEs)

Description

The Role of Organizational Culture in Digital Transformation Success: A Case Study Approach

Abstract

Organizational Culture aim to improve operations, customer experience, and innovation as digital technologies renovate various industries. In-depth understanding of how the cultures of organizations influence digital change could effectively help to make sure about the better results. Digital technology adoption and implementation are influenced by organizational culture, which encompasses elements like employee engagement, leadership style, and communication practices. However the role of organizational culture within the success of the digital transformation initiatives is evaluated in this research. The study develops effective insights of how culture could help or inhibit procedure of digital transformation through clearly examining these factors.

The qualitative phase of this approach includes conducting interviews with the higher officials, executives, employees and managers. Executing the interviews would help to provide in-depth and clear information regarding the cultural aspects that impact digital transformation. Participants also share various aspects of culture including leadership support, teamwork, and openness to change, impact success of digital proposals. This study likewise integrates a quantitative review which evaluates the connection between organizational culture and KPIs connected with digital change. The KPIs involve operational efficiency, agility of the organization and adoption of the innovation.

The results of the study emphasize the significance of the culture which promotes constant learning, openness, and effective collaboration. Also, effective communication and strong leadership is extremely necessary for lining up the employees with the goals of digital transformation. Generally this research generates effective perceptions for the businesses which aim to line up their culture with strategies of digital transformation. It also highlights the adoption of a culture which supports the alteration, innovation and collaboration that is necessary for success. Additionally, study highlights the importance of organization culture in facilitating the success of digital transformation.

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