Description
The Impact of International Marketing Strategies on Brand Positioning: A Mixed-Methods Study
Abstract
The significant aim of research is to examine the impact of international marketing strategies regarding brand positioning with the help of a mixed methodology. Here, brand position determines the specific company value in the market. It helps companies to develop their business internationally. To mark their position in the market, companies use various strategies. Moreover, high-position companies prefer international marketing strategies. Although such strategies provide benefits, they carry risks. Hence, firms need to know about the impacts associated with these strategies.
Quantitative data is crucial for analyzing the companies’ brand positioning. This data will be gathered through the surveys. Customers are the right people to explain the particular company’s performance. In the survey, we will address potential data related local and global brands. In addition to this, research gathers brand performance data and convenience for approaching the brand. The survey focuses to gather strategies that are dissimilar enterprises focus to increase brand image among consumers. For instance, various companies follow different promotional strategies including collaborating with publicity channels. To get that information in detail, statistical analysis will be conducted. Additionally, it will also help to identify the market strategies related to brand positioning.
Qualitative data is also vital for gaining more insights into the impacts of the brand position of the company. Interviews will be particularly useful for collecting qualitative data. Marketing professionals from various enterprises who possess more knowledge on marketing strategies will conduct. The interviews will identify elements that influence brand positioning, along with risks and opportunities. For example, the mixed method combines both qualitative and quantitative data. Overall, it provides useful insights into firms’ international strategies on brands. As a result, the impacts of brand positioning will be identified. In conclusion, such details will be useful for companies who want to enhance their brand image in the market at the international level.
Read more about the topic
Market and Brand Positioning and Sustainability Strategies in International Marketing
Multiple roles for branding in international marketing
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