Social Media Advertising and Its Influence on Brand Awareness: A Mixed-Methods Analysis of Consumer Interaction

Description

Social Media Advertising and Its Influence on Brand Awareness: A Mixed-Methods Analysis of Consumer Interaction

Abstract

Social media advertising is transforming into a powerful medium for associations to engage with customers in the current era of digital communication. Generally, Social media advertising becoming a key component of contemporary marketing campaigns. As millions of individuals spend time online through social media on a daily basis, businesses have a unique opportunity of increasing their exposure. However it brings their brands in front of greater numbers of potential clients. This study aims to find out how different forms of social media marketing exists. It includes sponsored content,  influence partnerships, and moreover video advertisements. Moreover the study provides knowledge on the dynamics to identify how social media marketing will improve consumer recall, recognition of brands.

Investigating the issue of how customer interaction with social media advertisements affecting brand attitudes and recognition. However this research will examine how well different advertising structures and elements like directing,  creativeness, and ad frequency are responsible for customer attitudes and brand remembrance. Moreover a thorough analysis will be given through a mixed-methods strategy. For data to be obtained from customers constantly exposed to social media advertisements. Basically, the first task using a quantitative questionnaire. Phase two will scrutinize the core cognitive and emotional responses that drive the interactions of people with the ads.

Moreover, study findings will allow them to optimize brand awareness using social media advertising strategies. However Marketers have the ability to choose how they will design campaigns that effectively grow brand awareness through deciding on what are the core elements of effective social media advertisement. Furthermore, the research will look at whether increased brand awareness leads to increased buying intentions. It is useful guidance for firms seeking to employ social media marketing to increase sales and develop long-term brand loyalty.

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