Exploring the Impact of Corporate Social Responsibility on Financial Performance in the Banking Sector: A Multi-Method Study

Description

Exploring the Impact of Corporate Social Responsibility (CSR) on Financial Performance in the Banking Sector: A Multi-Method Study

Abstract

Corporate social responsibility  CSR is an economic well-being concept that impacts the business greatly. It allows companies to positively impact society by addressing environmental and social issues through their business practices. All are aware that positive CSR initiatives enhance company image and build customer trust. Today, customers are increasingly choosing organizations with strong ethical commitments. In all sectors, such as health, finance, retail, and manufacturing, it ensures transparency, authenticity, and collaboration. The overall study aims to explore the effect of corporate social-responsibility on fiscal behavior in the banking industry. It also focused on key performance indicators such as profitability, return on asset (ROA), and customer loyalty in banking institutions.

The research utilizes multi-method to provide deeper insights into how corporate activities impact financial outcomes. Qualitative methods such as interviews with bank managers, executives, and customers help to understand the motive behind the CSR investments. It also helps to know their direct & indirect impact on financial performance. In addition to that, interviews also aidin emphasizing the interviewee’s interest IN implementing ethical practices within their organizations. This helps to develop a spotlight on their influence on organizational success. Quantitative methods such as analyzing financial data and developing regression models help to determine the fluctuating banking levels.

The findings highlight the importance of CSR activities on key financial metrics. The activities include community investment, environmentally sustainable programs, and ethical banking practices. This information helps to figure out that the banks with stronger social practices experience better financial outcomes. The results analyze the relationship between ethical initiatives and economic performance. However the study offers actionable recommendations for banks that seeks to integrate corporate social responsibility into their business strategies. Finally, this enhances financial success, shapes the image, and increases customer engagement.

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