The Influence of Corporate Social Responsibility (CSR) on Consumer Purchase Decisions: A Multi-Method Study

Description

The Influence of Corporate Social Responsibility (CSR) on Consumer Purchase Decisions: A Multi-Method Study

Abstract

The Corporate social responsibility (CSR) model helps companies to attract customers and increases brand value in the market. While using corporate social responsibility model in business that leads to reduces legal risks and helps for the sustain development of company. CSR helps company to generate more revenue, brand image, increases investment and also helps for innovative solutions which builds social changes. That helps company to increase brand value in market. Moreover the aim of this study is to know about corporate social responsibility and how it influences consumer purchase decisions making use of mixed method approach.

A mixed method approach which consists of qualitative and quantitative methods helps for better understanding of the company. Qualitative gathers information from consumers about company CSR by including their understanding about initiatives and impacts. This also explores some factors like community involvement, environmental sustainability these leads to influence consumers to purchase from brand.  Interviewing consumer’s benefits to know about long term connections with consumers. However the understanding of consumer’s motivations through interviewing consumers about company CSR which increases brand to company. By effectively accessing that helps to know accessing of CSR by company and tells about improvement phases. These provides understanding to know about efforts and offers actionability for brand seeking to the consumer.

This study tells about CSR influencing consumers while taking decisions in purchasing through understanding consumers opinion on companies which are following CSR. And also discussed about some benefits of companies by interviewing the consumers. Some recommendations are suggested to get better improvement of company. Knowing about the phases to get improve while using CSR for social changes in environment.  And some social responsibilities that improves brand value and strengthen brand loyalty of company.

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