Consumer Behavior in Global E-Commerce Markets: A Mixed-Methods Study of Preferences and Trust

Description

Consumer Behavior in global E-Commerce Markets: A Mixed-Method Study of Preference and Trust

Abstract

The consumer preference is a major factor for any business to enhance their sales. This report reviews the behavior of consumers in the international markets of e-commerce. However the consumer choices and faith on their online buying choices are explored in this report. Moreover, the research emphasizes the progression of e-commerce and discusses the prominence of understanding the consumer behavior patterns and major aspects in order to prosper in the global e-commerce market. This research considers the attributes like quality of the product, credibility of the company, product and service prices and secured payment procedures that can enhance the trust in digital shopping applications and platforms.

This study is based on the mixed –method approach. The quantitative and qualitative research techniques are simultaneously used in this research. Such approach helps to understand the behavior patterns of the consumers online. The credibility of the company, purchase methods and product delivery are most influencing attributes of the consumer preferences according to the quantitative evaluation. This research mainly focuses on the two attributes. They are  consumer faith and choices so this research approaches the consumers to conduct surveys and interviews to understand the perspective of the consumers while making the purchase decisions on the digital platforms.

This study facilitates a comprehensive understanding of the consumers and their buying decisions in the global digital market by merging the data collected through both quantitative and qualitative research methods. The purpose of this research is to understand the consumer behavior and providing the important information to the businesses. Furthermore this study can help the e-commerce businesses to increase their sales globally. By strategically incorporating the consumer preferences in to their products and services. Finally, this also enriches the faith of the consumer in the product and service.

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