Description

The Impact of Social Media Influencers on Brand Perception: A Mixed-Methods Study of Consumer Behavior

Abstract

Social media influencers influence the audience regarding specific brand perceptions and change their opinion about brands. The mostly  influence in favor of brands and help businesses to enhance their brand awareness and build audience trust. A positive perception is useful for firms to increase their revenue and customer trust. However Companies require data about their brand’s perception among users to develop their business. Basically, Social media influencer plays a key role in acquiring that information by analyzing their audience’s behavior. It seeks to use a mixed-method methodology for identifying the impacts.

The mixed methodology involves qualitative and quantitative analysis. As part of the quantitative analysis, we will conduct surveys with persons who follow the social media influencers. Moreover these persons may contain information related to influencers ‘characteristics and their activities to promote the brand. For instance We will analysis all these details in survey to understand the influencers impact on users.

Through this we will recognize, the reasons that will change the perception and behavior towards the brand  From the social media influencers, strategies they follow to promote brands and change user perception will be examined. The comprehension from both qualitative and quantitative analysis will be combined to understand brand perception and social media influencer relations. These mixed method will identify insights on the influencers impact on Customer behavior. Finally these insights will help organizations or marketers understand the influencer’s role, enhance their brand image and develop their business.

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