MBA Marketing Archives -

Brand Equity in the Digital Era: A Mixed-Methods Study of Online Consumer Perceptions and Engagement

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Brand Perception and Consumer Behavior in the Health and Wellness Industry: A Mixed-Methods Study

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Consumer Trust in Online Reviews: A Mixed-Methods Study of Perception and Impact on Purchase Decisions

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Cross-Cultural Differences in Consumer Behavior: A Mixed-Methods Study of International Marketing Strategies

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Customer Experience in Omnichannel Retailing: A Mixed-Methods Approach to Understanding Consumer Preferences

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Evaluating the Effectiveness of Loyalty Programs in the Hospitality Industry: A Multi-Method Approach

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Examining the Role of Influencer Marketing on Generation Z’s Buying Behavior: A Multi-Method Approach

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Examining the Role of Personalization in Digital Marketing Strategies: A Mixed-Methods Study

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Exploring Consumer Loyalty in the Digital Age: A Mixed-Methods Study of Online Shopping Platforms

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Exploring the Effectiveness of Customer Relationship Management (CRM) Systems in Retaining Consumers: A Mixed-Methods Study

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Exploring the Impact of Sustainability Marketing on Consumer Decision-Making: A Mixed-Methods Case Study

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Exploring the Relationship Between Corporate Reputation and Consumer Trust: A Mixed-Methods Study

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