Description
Exploring the Impact of Data Privacy Regulations on Data Analytics in Marketing: A Mixed-Methods Approach
Abstract
In this big-data world, analysts collect and release an ocean of data every day. Gathering information happens from multiple sources like government websites, research papers, records, and articles. Sometimes, in the marketing sector, many businesses utilize personal and sensitive information to examine customer behavior and serve better to the consumers. Not all businesses allow people to gather personal info and cause trouble to the people. In case the evidence falls into the wrong hands, it results in fraud and theft of identification. So, many data privacy regulations like GDPR, HIPPA, and CCPA raises to shape the way of collection methodology. The overall research explores the impact of these regulations on data analytics in the marketing sector.
The study utilizes a mixed methodology that combines qualitative and quantitative approach results. Analyzing the marketing campaign procedures, historical consumer consent rates, and compliance records aids in assessing impact and effectiveness. The paper uses statistical techniques to determine the relationship between compliance regulations and marketing outcomes. Interviewing the marketing experts, legal professionals, and analysts helps this research to gain their personal opinions on challenges and trade-offs.
The paper highlights that while leveraging personalized marketing and campaign targeting, make sure to ensure compliance with privacy standards. It also stated that data privacy regulations influence marketing strategies such as transparency and consent management platforms. The study also explores the challenges like complex regulations, lack of user awareness, data discrimination, and third-party sharing. The research outlines that maintaining a transparent and easily accessible privacy policy helps to capture the collection, usage, and sharing of data. It also provides opportunities for marketing in a regulated atmosphere. In addition to that, it offers practical recommendations for organizations to navigate the privacy laws and ensure compliance.
Read more about the topic
The impact of the General Data Protection Regulation on digital marketing and analytics
Exploring the Impact of GDPR on Big Data Analytics Operations in the E-Commerce Industry
View other Projects on Data Privacy
Customer Trust in Online Shopping: A Mixed-Methods Study on the Role of Data Privacy and Security
Reviews
There are no reviews yet.