Description
The Effect of Visual Storytelling in Advertising on Consumer Engagement: A Mixed-Methods Study
Abstract
The study examines impact of visual storytelling in advertising. This is a marketing strategy that involves the usage of images and videos to increase interest in customers. Such a marketing strategy is very effective and provides better results compared to regular marketing strategies. Moreover, this report explores visual storytelling and its effect on motivating the consumer. Visual storytelling is beneficial because content with engaging images is highly preferred over regular content. However, storytelling facilitates brands to communicate their vision and values. Generally, visual marketing can connect with the customers emotionally with the help of narratives, images, and videos.
To grasp the concept of visual narrative in product and service promotions this report incorporated the mixed-method approach. With the help of this approach, this report examines the stages involved in the development of visual content. Besides, the report analyzes the aspects included in developing the storytelling. For example, they are the characters involved, the narrative of the story, the relevance of the content, and the effects of the visual content. Moreover, this study also examines the influence of the ongoing trends on visual marketing to enhance customer relations.
Furthermore, the report also considers customer interaction with visual marketing content by conducting detailed discussions with content creators and marketing strategists. The views, shares, likes on the visual content online determine customer interaction. Such aspects help in understanding how well the customers relate to the storytelling. Overall, the report intends to support the marketing teams by facilitating insights into building customer engagement with digital content. Finally, it facilitates the information on key aspects involved in the development of interesting storylines to capture customer attention.
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