Description
The Role of Artificial Intelligence in Shaping Consumer Behavior: A Mixed-Methods Study of AI-Powered Marketing Campaigns
Abstract
The introduction of Artificial Intelligence in marketing operations creates substantial transformation in consumer behavioral tendencies.​ This study examines how AI modifies marketing approaches. Brands use the quick progress of AI technology to make their marketing more effective. It creates personalized messaging for specific customer behaviors and demands. The research explores the effects that AI has on consumer trust levels and decision processes while determining brand perceptions. In addition, it also includes how AI-based marketing approaches affect customer trust by determining if these strategies lead to better satisfaction. They create distrust between brands and consumers.
The existing studies prove that personalized marketing strategies produce better consumer outcomes. Research has not yet fully explained how AI achieves personalized marketing but also needs to address the different reactions. However, consumers show when exposed to Artificial Intelligence-driven marketing innovations. This research follows multiple dimensions to discover ethical aspects and emotional outcomes of AI within marketing which will solve existing uncertainties in scholarly literature.
A mixed method approach serves as the research methodological foundation to attain the research goals. However, the study initiates its research through quantitative surveys that focus on audience members who encounter AI-based marketing approaches in advertising and chatbots.The second research phase includes depth interviews conducted with consumer members and marketing professionals who provide valuable data about the psychological aspects of AI marketing tools usage.
People who use AI personalization elements in their shopping experience demonstrate positive opinions .This capability because they believe it enhances their buying experience. The existence of privacy and ethical worries continues to trouble users. However, the research reinforces the requirement for brands to use Artificial Intelligence technology judiciously through ethical practices. Finally, It builds consumer trust together with marketing strategy enhancement through AI’s distinctive features.
Read more about the topic
Role of Artificial Intelligence in Shaping Consumer Demand in E-Commerce
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