Analyzing the Role of Financial Literacy in Investment Decisions: A Mixed-Methods Study Among Young Professionals

Description

Analyzing the Role of Financial Literacy in Investment Decisions: A Mixed-Methods Study Among Young Professionals

Abstract

Financial literacy gives knowledge about savings, investing and budgeting. Financial Literacy is helpful to take better decisions in financial management in business and personal finance. It helps to understand assess risk in finance before investing and helps to choice wise options. It is mostly help young professions which gives good start for their career in marketing. This is mainly helpful to young professions who are new to market or business. This study lets about how it play key role while making decisions about investing mainly for young professions who are new to marketing or business by using mixed-method study.

Since the study employs mixed method approach, qualitative and quantitative phases will be applied to gain information. Quantitative phase will assess risk and assets data which tells about risk and advice wisely about investment. Some statistical methods are also used to identify groups and industries and making patterns with them. This will happens by using strategies and greater financial confidence after getting higher and successful investments this mostly helps to young professions. Qualitative phase tells about how it is impacting on investment making process. Through conducting interviews for young professions which makes them to understand about investments. These quantitative and qualitative phases are the most useful methods in financial literacy to manage risk factors and make help to make wise decisions as they provide financial guidance to face challenges during investments.

This research talks about financial literacy and how it is useful in investment decision making with which it tells about risk management and helps to take wise decisions while investing. This is more useful for marketers’ mainly young professions to face challenges in investments. The study also include recommendations that helps to improve actionability in financial literacy that may help to take better decisions by young professions.

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